The Kitchen Organizer, with its offerings of organization, cleanliness and freshness, can be used by practically everyone. In the interest of target marketing, however, specific consumer markets can be identified. Please note that each of these target markets is quite large in size, however.

• Households

While millions of households in the United States could benefit from the Kitchen Organizer, this market could be narrowed to those who have a recognized need for its benefits.

As previously noted, 62 percent of American households purchase items in bulk, and thus require tools for proper storage and use. Also, 93 percent of U.S. households claim that they wind up buying a larger size of products than originally intended.

• Restaurants

Restaurants can have multiple usage purposes of the Kitchen Organizer. This new and convenient product can ensure convenient and immediate access to its contents, and ensure their proper measurements and usage.

The Kitchen Organizer can also be used in the service areas of fast food and/or semi-service restaurants, allowing their clients to have immediate and convenient access to different condiments and accompanying items. Smaller versions of the Kitchen Organizer could be made for tabletop accommodations of different items commonly used to accompany the common offerings of certain types of restaurants.

Sources: Opinion Research Corporation International and U.S. Bureau of the Census.