The Kitchen Organizer would be manufactured by this Plastics Products, NEC industry. The companies within this industry already make other kitchen gear of plastic materials (such as bowls and plates), and the Kitchen Organizer would compliment their established product line. The following chart shows the recent sales history of the Plastics Products, NEC manufacturing industry:
Source: U.S. Bureau of the Census Sales of this manufacturing industry have risen 70.84 percent in this eight-year period. In the opinion of this researcher, based on research through Standard & Poor’s Industry Analysis: The search for new household utensils is strong. According to S&P’s latest article on Household Durables and Non-Durables, "one highly effective way a company can boost sales and profits is to introduce a new product that consumers deem essential and that generates handsome profits." S&P lists Proctor and Gamble’s "Swiffer" (floor sweeping device) as an example of such a product, stating that P&G enjoyed immediate profitable return shortly after introducing this new item that offers convenience to its user. "First-to-market products can enjoy healthy sales growth and margin expansion, even in a difficult economic environment," states S&P. This Industry Analysis also states, "Patents and trademarks are highly sought by this industry. |
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