The Fishing Rod Holder can offer its convenience and practicality to two separate classes of consumers, they being individual anglers and fishing service businesses.

• In most sporting and recreational activities, the largest group of participants are children – 40 percent are between the ages of 7 and 17. Due to this age range and the resultant low income range, this young consumer group cannot be relied upon for consistent product purchasing. This is not the case in the sport of fishing, however. Over 73 percent of these 51.5 million regular participants in this activity are between the ages of 25 and 64. Also, the majority of these potential consumers – 62 percent – have above-average income levels. These age and income ranges ensure that this target market of the Fishing Rod Holder can and will purchase items for their sport.

In fact, these fishing activists each spend over $1,100 annually on equipment for their sport, which explains why fishing items are the best selling product line of all sporting good materials.

This market can also be identified geographically, based on highest sales regions:

• Regarding commercial consumers, companies that provide fishing tours and rental of boats can utilize the Fishing Rod Holder upon their craft on an as-needed basis, and can even provide the Fishing Rod Holder as an accessory item for sale or rental.