The Fishing Rod Holder can be presented to the Sporting Goods Equipment manufacturing industry. SIC 3949 makes the rods and reels that would be stored within the Fishing Rod Holder, and these companies could acquire its rights for inexpensive outside production to include it as a secondary, accompanying product for sale. Also, companies that make the current type of rod racks and pole holders are also classified in this industry (as –0209, rod, reel, pole – parts).

The following chart shows the sales history of the Sporting Goods Equipment manufacturing industry:

Source: U.S. Bureau of the Census

Annual sales of this industry rose 41.14 percent in the last nine years of record. Its sales are expected to climb over 25 percent in the next few years and reach $13.5 billion by 2004.

This manufacturing industry can be broken down into more specific segments, which would include those companies that specialize in fishing equipment (SIC 3949-1), allowing more detailed information on the most applicable companies.

The following chart shows the most recent sales history of Fishing Equipment manufacturing companies:

Source: U.S. Industry & Trade Outlook

Sales of fishing equipment by its manufacturers, although showing fluctuation, rose 42.14 percent in the last eight years of record.

The drop in dollar sales for ‘97-’98 is attributed to a decrease in exports by these U.S. manufacturers, which had previously had high sales to foreign companies, especially in Asia. Variation in value of the U.S. dollar in these countries at those times decreased the overall dollar sales for those years.