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The Fishing Rod Holder can appeal to a very large consumer base
that ranks high in participation and product sales.
Fishing ranks as the third most popular activity in the U.S., with
almost 52 million regular participants.
- Approximately $37.8 billion is spent every year on products for the
sport and recreation of fishing – that’s more than any other sport,
even golf.
- More specifically, over $5.3 billion is spent annually on rods and
reels as well as their storing equipment, and this amount has
consistently increased in recent years.
The customers of this sporting goods category are known to be regular
consumers who spend large dollar amounts on equipment.
- Ninety-six percent of all anglers purchase new fishing equipment every
year, spending an average of $1,100 each, and 70 percent of these
fishermen purchase new rods and reels and new storage equipment for these
rods every year.
- With over 51.5 million active fishermen who take over 500 million
fishing trips every year, this results in approximately 36 million
opportunities for the sale of items such as the Fishing Rod Holder annually.
- These amounts spent annually have increased 36.6 percent in a
five-year period.
The Fishing Rod Holder offers this convenience to its using
fishermen as well as their vessels.
- While there are almost 52 million regular anglers in the U.S., only 30
percent of them have their own boats. This leaves almost 36 million
fishermen dependent on the watercraft of other fishermen. And onto the
boats of these other fishermen do these 36 million bring their own fishing
gear.
- This leaves the rods and reels of these 36 million at risk for damages
that can easily occur while in transport on the deck. The 16 million
boat-owning anglers are also at risk for damage to their boats due to
these loose and non-contained rods and reels of their visiting passengers.
- This circumstance leaves those 36 million non boat-owning anglers in
need for protection of their rods, and the 16 million boat owners in need
for protection of their boats.
- The Fishing Rod Holder offers all 52 million the specific
solutions they need. The Fishing Rod Holder provides safe and
secure temporary placement of rods and reels, and eliminates their
potential for scratching decks or otherwise inconveniencing boat owners.
Sources: U.S. Fish and Wildlife Service, National Survey of
Fishing, Hunting & Wildlife Associated Recreation, American
Sportfishing Association, National Sporting Goods Association, National
Marine Manufacturers Association.
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