The safety and ease of use offered by the X3 Helmet can be of distinctive appeal to very distinctive and easily identifiable consumer groups.

Despite the common public perception of motorcyclists to be unmarried youth of low-income levels and non-skilled trade employment, this consumer group is actually quite the opposite. It can be definitely and accurately stated that this most potential of consumer groups for the X3 Helmet has improved over the years, especially in recent years, and in many ways.

This consumer base of motorcyclists and motorcycle owners are actually above-average in the categories of age, income and education, resulting in the average motorcyclist to be a 38½ year old married male with a college education and an income of $44,250. For comparison, please note that the average U.S. citizen is 34 years old with high school education and earns $36,500. Regarding their occupation, 31 percent of all current motorcycle riders hold "professional" type work.

This marks quite a change in motorcycle consumers in recent years. According to the results of the same marketing study done in 1990, the average motorcyclist was 33 years old, of blue-collar work type and with an income one-third less than today’s average motorcycle rider. This growth in income levels and age can be attributed to the entry of new motorcycle enthusiasts of recent years.

The primary distribution of the X3 Helmet could be determined by region based on registered motorcycles and motorcyclists. The Midwest region of the U.S. has earned the rights to the highest population of total motorcycle riders, boasting 30 percent of all motorcyclists. The remaining regions, in order of percentile distribution of this motorcyclists market, are: South, 25 percent; West, 24 percent; and East, 21 percent.

The X3 Helmet can also be of distinct usage by those in need of helmet use in their professional sporting occupations. On this basis can the following industries be identified as potential commercial consumers of the X3 Helmet: